Heart of Canal Street (HOCS) began in 1994 as a way to carry on the Potawatomi tradition of nurturing younger generations so they grow to lead healthy, productive lives. The focus has always been on helping children. Potawatomi Hotel & Casino raises funds for HOCS through special bingo games. The generosity of casino guests, vendors, media partners and team members has allowed the program to grow each year.

Since its inception, HOCS has raised nearly $16 million, helping over 500 local children’s charities.

In 2016, HOCS will contribute to 31 children’s charities from southeastern Wisconsin, including Potawatomi Hotel & Casino’s Charity of Choice – the City of Milwaukee’s MKE Plays initiative

Entercom has selected PEARLS as its Signature Charity for the 2016 Heart of Canal Street program. PEARLS is so excited to be a partner that has aligned itself with such a great program of HOCS run by The Potawatomi Foundation. To learn more about Entercom, check out their great stations-changing lives through music! 

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